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Table 1 Personalised nutrition service attributes and levels

From: Consumer adoption of personalised nutrition services from the perspective of a risk–benefit trade-off

Service attribute

Service attribute levels

Personal information

Low-quantity private information: Lifestyle

Mid-quantity sensitive information: Lifestyle + Phenotype

Mid-quantity unique information: Lifestyle + DNA

High-quantity unique information: Lifestyle + Phenotype + DNA

Service provider

Consultancy + dietician

Fitness club + dietician

Employer + dietician

Communication mode

No personal contact

Personal contact

Advice scope

Nutrition advice

Nutrition advice + Exercise advice

Nutrition advice + Exercise advice + Group support meetings

Advice frequency

One-off

Monthly

  1. aAll services required contact details (name, address) and individual information (height, weight, gender, and age)
  2. bLifestyle = dietary intake and physical activity